Privacy Policy
Information We Collect
To provide you with secure and personalized shopping services for wedding dresses, gowns, and veils, we strictly comply with the California Consumer Privacy Act (CCPA) and U.S. bridal apparel retail data protection standards. We prioritize your privacy and will never collect unnecessary personal information.
Personal & Contact Information
- Basic Information: Full name, email address, phone number, shipping address, billing address, and wedding date (to prioritize order fulfillment for upcoming weddings). For returning customers, we will record your style preferences (e.g., A-line wedding dresses, mermaid gowns, lace veils) and size data to provide accurate product recommendations.
- Order-related Information: Product model, size, color, fabric selection, customization needs (e.g., dress hem adjustment, veil length modification, beading details), and measurement data (bust, waist, hip, hollow-to-hem) for made-to-order items. Such data will be permanently deleted 12 months after the wedding date or order completion (whichever is later) to ensure privacy security.
- In-store Consultation/Pickup Information (if applicable): Reserved appointment times, fitting notes, and pickup time slots will be temporarily stored and deleted within 30 days after the service is completed.
Payment & Transaction Information
- All payments are processed through PCI DSS-compliant payment gateways (Visa, Mastercard, PayPal, American Express). We never store complete credit card numbers, CVV codes, or bank account information. All financial data is protected by end-to-end encryption technology to ensure transaction security.
- Bulk/Event Order Records: For corporate or event orders (e.g., bridal party gown sets, wedding venue rental apparel), the purchase order number will be temporarily retained for invoicing purposes and automatically deleted after 12 months.
Website & Usage Data
- Browsing Behavior: Product pages you viewed (e.g., ball gown wedding dresses, cathedral veils, plus-size gowns), shopping cart information, size filtering records, and cookie data used to optimize services.
- After-sales Data: Order logistics inquiry records, return and exchange application information, product review content, and fitting feedback. Such data will be automatically deleted 12 months after order completion.
How We Use Your Information
Your personal data is only used to enhance your shopping experience. Without your explicit authorization, it will never be shared with any third party or used for commercial promotion:
- Order Fulfillment: Process your order payment, arrange production (for customized items), schedule delivery to align with your wedding date, provide logistics inquiry services, and enclose a bridal apparel care guide with each order (e.g., wedding dress preservation tips, veil cleaning advice).
- Customer Service: Resolve your after-sales issues (e.g., incorrect size, fabric defects, missing beading, veil tearing), and provide return/exchange guidance, size recommendations, fabric consulting, and customization support.
- Personalized Recommendations: With your consent, send you new product information that matches your preferences (e.g., vintage wedding dress launches, lace veil promotions, plus-size gown collections). You can unsubscribe at any time by contacting customer service.
- Compliance Requirements: Retain necessary transaction records for tax declaration and legitimate inquiries from regulatory authorities, ensuring all products meet U.S. CPSC (Consumer Product Safety Commission) standards for textile safety and flammability.
Data Security Protection
- Data Transmission: All information is protected by SSL/TLS encryption technology during transmission. You can confirm the encryption status through the lock icon in the website address bar.
- Data Storage: Personal information is stored on encrypted servers located in the U.S. Only authorized customer service, order processing, and design personnel can access necessary information, and all personnel have signed strict confidentiality agreements.
- Third-party Cooperation: Logistics, payment, and customization partners can only obtain the minimum information required to complete services (e.g., shipping address, order amount, measurement data for dressmaking) and must comply with the same privacy protection standards as required by U.S. law.
Your Data Rights (CCPA Compliance)
Pursuant to the CCPA, you have the following rights regarding your personal information:
- Right to Access: Contact customer service at any time to request a free copy of all personal information we have collected about you.
- Right to Correction: If your shipping address, phone number, wedding date, or measurement data is incorrect, you can modify it through the personal center on the official website or by contacting customer service (provided the order has not entered production).
- Right to Deletion: After order completion and without after-sales disputes, you can request the deletion of your personal information (except as required by federal or state laws).
- Right to Opt-out: You can opt-out of the sale of your personal information (we do not sell personal information) and refuse to receive personalized marketing information without affecting your normal product purchases.
To exercise the above rights, please contact us via the customer service hotline or submit a request through our website’s privacy portal. We will respond and process your request within 45 calendar days.